It may look like FX is suddenly trying to make a name for itself in the sitcom field, especially at a time when good comedies seem not merely to be … Read the whole story
Although the actual dollar value that social media brings to TV programming may still be in dispute, one thing is seemingly true: people are … Read the whole story
Following similar moves of other media companies, Gannett Co. will split into two publicly traded companies -- one for its TV/digital assets and one … Read the whole story
Cablevision Systems Corp. posted better revenue, and more revenue per customer, for its second-quarter reporting period -- yet it continued to lose cable video … Read the whole story
"It's about the joy and happiness of just doing scratch-offs," Glenda Terrell, account supervisor with Marcus Thomas, tells "Marketing Daily." "It's a way to … Read the whole story
To promote its new $5 Fill-Ups menu offering, KFC recently had an actor dressed as Colonel Sanders surprise motorists at a Louisville, Ky. service … Read the whole story
Subaru Canada pokes fun at those who are dependent on social media in a TV spot promoting its 2015 Outback vehicle, intended for the … Read the whole story
Predicting where TV shows will land in the world of viewership ratings has been a fanciful art form for some time. And if you … Read the whole story
The agency world is changing faster than ever before, but TV is not dying, mobile advertising won't change everything, and Twitter is not the … Read the whole story
As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion … Read the whole story
When Gary Lineker tells you something about sport, you listen. But is he right in telling "GQ" that alcohol and betting brands are far … Read the whole story