Television News Daily
Thursday, April 4, 2019
  • OTT Measurement Firm Tru Optik Raises $10M, Boosts Marketing

    The company plans to use the money to up sales and marketing activity, expand its international business and enter new areas, such as streaming … Read the whole story

  • Millennials Have Fewer Brand Conversations, Digital Blamed

    Declining exposure to TV ads is having a negative effect on young consumers talking about products and brands, according to a new study. Read the whole story

  • U.S. Local Digital Advertising Forecast To Rise In 2019

    U.S. local digital advertising is expected to climb 9.2% this year to $77 billion, according to Borrell Associates - rising as a percentage of … Read the whole story

  • Oreo Recreates 'Game Of Thrones' Opening Using Cookies

    Oreo is the latest big brand to announce "Game of Thrones" final season tie-ins, promoting limited-edition Oreos embossed with "GoT" families' coats of arms … Read the whole story

  • Will Viewers Be Paid To Watch Video Ads?

    Networks consider how to get consumers more engaged in timely, relevant messaging. OK. But define relevant -- and then define timely. Read the whole story