Looking to address the demand for cross-media platform measurement needs for this upfront selling period, a media-focused joint industry committee (JIC) of TV network-based … Read the whole story

Nearly a third of advertisers say they'll allocate more than 20% of their upfronts budgets to streaming platforms. Read the whole story

Declining to comment on why it pulled out of this year's IAB NewFronts, Digitas informed MediaPost it is instead holding a private, "client-focused event" … Read the whole story

"We were still trying to figure out what does 'digital' even mean, and how do you do 'digital brands'," former Digitas chief Colin Kinsella … Read the whole story

There's not much more I can say about Fox News Channel's $787.5 million libel suit settlement with Dominion Voting Systems that you haven't already … Read the whole story

On-air apologies by Fox would be a warning sign to other conservative TV news organizations that might follow the Fox News Channel playbook. Those … Read the whole story

Everyone wants data they can be confident in. By 2025, the world will be rife with 175 zettabytes of data, which would take 1.8 … Read the whole story

Does anyone think for a second that the audience measurement marketplace's issues would be any different if Nielsen were replaced by another company? Read the whole story