Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.

Media Agency Execs Overwhelmingly Expect CTV Ad Budgets To Rise, Many 'Dramatically'

« Back to Research Reports

}

Pixability’s survey finds many media agency execs, 86%, expect that their connected TV (CTV) ad budgets will increase, with 19% saying it will be “dramatic.” The analysis from “Youtube & Connected TV Media Agency Survey 2021” also examines the leading reasons and challenges propelling CTV budgeting decisions.