Media Agency Execs Overwhelmingly Expect CTV Ad Budgets To Rise, Many 'Dramatically'

Pixability’s survey finds many media agency execs, 86%, expect that their connected TV (CTV) ad budgets will increase, with 19% saying it will be “dramatic.” The analysis from “Youtube & Connected TV Media Agency Survey 2021” also examines the leading reasons and challenges propelling CTV budgeting decisions.