Price Increases Drive Growth In Digital Media Spending

Skai’s “Digital Marketing Quarterly Trends Report” shows price increases accelerated spending for paid search by 30% and paid social by 34%, but had less of an effect on retail at 21%.

Google’s ad sales rose 43%, Facebook 33%, and Amazon 50% in the third quarter. Apple’s privacy change posed less of an impact than expected on social-media price, with Facebook’s cost per share leveling off after the update.