Pandemic Changes People's Perceptions Of Brand Purpose


StrawberryFrog and Dynata’s “Purpose Power Index 2022” report discovers the pandemic affected people’s feelings about brands and brand purpose.  Fifty percent of the top 20 brands in the 2022 index, a  collection of more than 20,500 individual ratings from over 5,500 U.S. consumers and employees from over 200 brands from 50 industries, are newcomers.