Linear TV Is Most Popular Way For Soccer Fans To Watch Games


Nielsen’s “What Fans Want: The 2022 World Football Report” discovers although audiences have more ways to watch The World Cup tournament, linear TV is still the most popular way for fans to catch the games. According to the report, 81% of soccer fans who say they watch sports do so on free linear tv compared with 72% on social media, 68% on streaming services, and 62% on pay TV.