Here's an interesting spin on a yearly campaign that occurs in Brazil. Every year most companies participate in the Warm Winter Campaign, which encourages employees to donate winter items such as blankets, hats, scarves and jackets to those less fortunate. SBT, a Brazilian TV network, decided to take the money normally allocated for its print and poster ad budget and use it to purchase hats, scarves, sweatshirts and blankets with the call-to-donate message printed on the accessories.

New print ads in three German magazines require users to place a graspable medium in front of their computers' Web cam, resulting in a new, extraordinary experience.

Club-goers may wrap themselves around their dance partners -- but wrapping their car around a fire hydrant or lamppost following a night of partying is not on the agenda.Especially when the hydrant or lamppost is covered in mini-mirrors, in an attempt to mirror a disco ball.

Who says newspapers are dead? The medium is bringing life to winter jackets and warmth to thousands of homeless in Canada.

This season's fashion bite was not a new denim jean or a patent leather handbag, but a premium biscuit. Yes, a cookie with French heritage, elegant design, quality ingredients (pure butter, enrobed in deep, rich European chocolate: LU Biscuits (from Kraft Foods). How surprised was I to see that a sponsor of Fashion Week events was not a fashion or beauty brand, but rather LU Biscuits. What a clever way to marry style and fine taste.

The Coffee Company, an aptly named business located in Amsterdam, was looking for a way to persuade college students to spend more time in its stores. So the company offered free Wi-Fi in shops situated closely to universities.

Flossie.com, a New Zealand-based, female-centric Web site full of fashion, beauty, sex and dating, entertainment, and career tips, recently launched. In an effort to convey the site's abundance of content for women of all ages, Flossie.com launched a campaign on a busy New Zealand street using a vending machine that dispensed living, breathing, single men. I would have loved to see this campaign in action, for many reasons.

In the grand scheme of American holidays, it's doubtful that Arbor Day cracks people's top five. In Brazil, the holiday is celebrated on Sept. 21 under the name National Tree Day, coinciding with the beginning of spring in the southern hemisphere. To celebrate the holiday, Brazilian bank Banco Real ran a simple newspaper ad -- with a seed attached.

If you can afford to buy a luxury condo in New York City in this down economy, then you know the place will be loaded with luxury fittings. Rather than focus on the obvious, Flying Machine created a print campaign for Murray Hill's first green condominiums, located at 303 East 33rd St., that centers on what's outside the condos instead.

New Zealand rugby team the All Blacks appreciates their fans. And vice versa. Later this month Team Captain Richie McCaw will be presented with jerseys that have the names of 100,000 fans engraved onto a single thread used to make the jerseys.