Tricia Nichols
Gap Inc. Global Lead of Consumer Engagement, Media Innovation & Partnerships for Gap BrandTricia leads global Consumer Engagement & Partnerships for Gap, focusing on omnichannel strategies and innovative partnerships to shape new consumer experiences. She recently launched a first-of-its-kind apparel room delivery partnership with Virgin Hotels and has tested new channels of revenue through partnerships with emerging brands like Birchbox. Tricia also has a passion for social good at Gap, leading partnerships such as (RED), Nelson Mandela’s 466/64 and Gap's education and advancement program for the women who make thier clothes, P.A.C.E. Tricia was named Top Women in Omnichannel Retail by TotalRetail and FORBES wrote about her in Tricia Nichols on Growth, Change & Social Media. Prior to Gap, Tricia held senior roles at PepsiCo, MediaCom and TracyLocke. Tricia is an adviser / investor for start-ups in entertainment, travel & retail and believes in mentoring as an integral part of career and life. Fun fact: Tricia was formerly an Adjunct Professor at SMU.
Meet Tricia at:
Keynote Conversation: What Marketers Really Want From Digital Out-of-Home Media
Date/Time: 9:30 AM
As global lead-consumer engagement & media strategy for the Gap brand at Gap Inc., Tricia Nichols understands the value of connecting with consumers in public spaces. In this candid conversation, Nichols will share her views on the rapidly changing technologies, ideas and creativity reshaping how, why and when marketers connect with consumers via digital out-of-home media, and what role it plays in their broader mix.
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