Josh Marti is the CEO and Founder of Point Inside, the leader in in-store shopper engagement. Mr. Marti has a proven record of designing, developing and bringing to market cutting-edge technology products. While at Qualcomm Mr. Marti helped design Qualcomm’s LBS infrastructure products, and was responsible for implementations at Verizon, Sprint, China Unicom and many other wireless carriers around the world. He was also instrumental in creating and launching commercial wireless applications for such notable brands as Major League Baseball and the Universal Music Group. Mr. Marti has a B.S. in Electrical Engineering from Seattle University.
Meet Josh at:
The Friction-Free Mobile Shopping Experience
Date/Time: 10:45 AM
Sometimes it’s the little things that count, and mobile commerce is no exception. How does a business remove tiny speed bumps in the course of mobile transactions to create more of a friction-free experience? Using location technologies to create relevant value and eliminating some of the redundant steps in making online mobile purchases can streamline the purchase path. This panel explores how to remove some of the friction in mobile commerce and some of the best designs for it, along with the inherent ROI.
