Less than a month after Boston shut itself down due to an advertising stunt, another marketing scheme has the city upset. A clue in a promotion for Dr Pepper suggested a coin worth as much as $1 million was buried in the 347-year-old Granary Burying Ground, the final resting place of John Hancock, Paul Revere, Samuel Adams and other revered locals. After contestants showed up at the cemetery gates last week, the city closed it. "It absolutely is disrespectful," Boston Parks Commissioner Toni Pollak told The Boston Globe. "It's an affront to the people who are buried there, …

Spanish-language broadcaster Univision is going to be hit with the largest fine ever by the Federal Communications Commission for misrepresenting a soap opera as educational programming for kids. At issue is a show -- "Complices al Rescate" -- about 11-year-old identical twin girls who swap identities after discovering they have been separated at birth. The debacle is going to cost Univision, the nation's largest Hispanic network, $24 million. It is also expected to signal broadcasters that they are expected to meet their required quota of shows that educate and inform children after years of permissive oversight. The …

As TV watchers trade up the latest high-definition television sets, some are hooking them up to old-fashioned antennas that can pull in the digital and high-definition signals of local broadcasters for free. While they can get only the signals of local broadcast stations -- ABC, NBC, CBS, PBS, etc. -- there are no monthly cable or satellite fees and no need for a set-top box. The quality of over-the-air HD picture may even be better than what the cable and satellite companies deliver. "We are witnessing the renaissance of the old-fashioned TV antenna," says Arthur Gubeskys, chief technology officer …

Cramer-Krasselt abruptly resigned as CareerBuilder's agency of record following a five-year run that brought the online jobs site past rival Monster in listings and traffic. Agency president Peter Krivkovich says CareerBuilder put its account into review after the agency's Super Bowl ads failed to rank in the top 10 in USA Today's viewer poll. "To our amazement, to our total astonishment, all that astounding business success was less important than one poll," reads part of a memo from Krivkovich to his staff. "We have to tell you -- in our entire history, hell in the history of this …

Federal regulators intend to eyeball a $700 million deal between the nation's top satellite TV company and Major League Baseball, according to Sen. John Kerry, D-Mass.. Kerry, a diehard Red Sox fan and former presidential candidate, is pushing the FCC to look into the "Extra Innings" package because it might restrict fans' ability to see their favorite games on TV. In a letter to Kerry, FCC chairman Kevin Martin says he has requested additional information from the two about the agreement. "Once we have this information, we will report to you on the deal's implications for consumers and …

Among the complaints media buyers have about newspapers, complicated rate cards are near the top of the list. Deciphering them has long been a labor-intensive process, and buyers are still never sure if they managed the best deal. But there is hope, as papers across the country are making the switch to modular ads and simpler rate structures. Among them: The Wall Street Journal, Orange County Register, Chicago Sun Times, Times Herald Record of Middletown, N.Y., and The Traverse City News in Michigan. "I think you are going to see more papers in the States and Canada going modular …

A revised "Robot" spot for General Motors, minus a controversial suicide scene, will air Sunday during the Academy Awards telecast on ABC. The scene, part of a dream sequence, drew the ire of mental health and suicide prevention groups. It was part of a spot portraying a robot on the assembly line that gets canned for dropping a bolt, toils through a series of low-end jobs and then leaps from a bridge - -just as he awakens from a nightmare. The new effort loses the jump in favor of a bad dream and a shot of a car being …

Bank of America, the second-biggest U.S. bank, will unveil its new "Bank of Opportunity" campaign during the Academy Awards telecast Sunday. The spots, created by Omnicom Group agencies led by BBDO-New York, are the first major marketing change for the company in four years and replace the "Higher Standards" campaign created in 2003 by a former agency. In the first, customers look through a window incorporated into Bank of America's logo and envision how the bank can help them with their goals. Another taps what the company calls a "longtime association" with Hollywood and uses classic movie …

ABC's "Lost," once almost as popular as it was impenetrable, has bled viewers since returning from a three-month hiatus. While this week's episode was up 110,000 viewers from last week's all-time low of 12.84 million, it is still well behind the times when it routinely drew more than 20 million. ABC could go down with it. The network is sure to get a bounce this week off the Academy Awards and even in a down year, that show is reliably one of the most-watched attractions each season. But since the "Idol" season began on Fox, ABC has slipped …

After hundreds of passengers were stranded and flights canceled in the wake of an ice storm, JetBlue Airways has printed a mea culpa in a handful of East Coast newspapers. "We are sorry and embarrassed," the full-page ad says. "But most of all, we are deeply sorry." The ad then refers to the crisis that stalled JetBlue for nearly a week, following the Valentine's Day storm. The ad appeared in newspapers in New York, Boston and Washington, D.C., says Bryan Baldwin, a spokesman for the airline. In total, it will run in 15 cities and 20 newspapers. "From …