Revenue growth for TV and radio stations will mostly come form the Central Gulf, Pacific and Mountain media regions, especially in Texas and California, according to SNL Kagan's "Radio/TV Station Annual Outlook." The report sees radio revenues in rated markets growing at a compound annual growth rate (CAGR) of 3.3% from 2006 to 2011, with unrated markets growing more slowly. Television, with its uneven cycle linked to the Olympics and political campaigns, should get a five-year CAGR of 1.5% for local and national spot ads. "Competition from new media is pressuring broadcasters to better leverage their greatest asset …

CW has ordered up the comedy "Aliens In America," along with two dramas: "Gossip Girl" and "Reaper" and an untitled project in South Africa. The network has also renewed sci-fi dramas "Smallville" and "Supernatural" and teen soap "One Tree Hill" for next season. "Aliens" will be produced by CBS Paramount Network TV and Warner Bros. and features a teen Pakistani Muslim living in the U.S. "Gossip," will make two new series orders for "The O.C." creator Josh Schwartz, who also has "Chuck" ready for NBC. "Reaper" is a drama about the devil and a bounty hunter, while the South …

Hoping to redefine its entry-level jobs as steps to a successful career, McDonald's has rolled out a TV spot showcasing the advancement potential at the fast-food giant. It is the latest effort in a campaign that attempts to redefine what working at the company means. It tells the story of McDonald's USA's East division president Karen King, who joined the chain 30 years ago and now oversees thousands of restaurants that account for 36% of the company's domestic revenue. "If you have the will, drive and dedication, there is limitless opportunity to make a career under the …

Donald Trump already ran his chain of casinos into bankruptcy -- twice -- and it now looks like his magazine may be headed in the same direction. Trump, a quarterly lifestyle book published via a licensing arrangement, is on the verge of financial ruin, according to insiders. "They owe money to everybody< and are being sued every which way," says one, while another claims the title will likely go on hiatus unless he or some other backer comes to the rescue. The pub has been around since 2004, when it was launched as Trump World. But since last …

Following companies like Johnson & Johnson and Coca-Cola, both of which pulled out of the TV upfront, packaged-goods giant Unilever may take its half-billion-dollar-plus budget out of the market, too. "We're discussing our upfront strategy," says Laura Klauberg, vice president-media for Unilever Americas. "We're weighing all our options in the upfront. The process has existed forever, and may have been very appropriate for business as it was conducted 10 years ago." Unilever is also talking about the difficulty of making upfront buys so far in advance of its calendar fiscal year. Plus, its marketing approach that has become …

Summer has become a big season for most cable networks and as they mature, so does their scheduling strategy. USA is launching a limited series "The Starter Wife" on May 31 and plans to use it to promote five other scripted series airing this summer. Meanwhile, HBO is expanding to Mondays with new episodes of "Big Love" and Comedy Central will premiere the animated "Lil' Bush" on June 13, adding to its strong Wednesday slate. Also at USA, "Monk," "Psych," "The Dead Zone," "The 4400," and new series "Burn Notice" will all have original runs this summer. And …

Spanish-language network Univision has cut a deal with Disney-ABC International Television Latin America for the production of the Alphabet Network's "Desperate Housewives" series aimed at Spanish-speaking viewers in the U.S. The program, to be called "Amas de Casa Desesperadas" will aired next season in prime time on Univision. An Argentine company will produce it, but the format and script will follow the original, just "adapted to the preferences of U.S. Hispanics," Univision says.

FCC Chairman Kevin Martin, along with Commissioner Deborah Taylor Tate concurring, say the agency may have to place some additional restrictions on TV food advertising to kids -- bars which could limit or eliminate such ads -- if the industry can't figure out self-regulation. The pair also say the regulation should also target cable, where the marketing of snack foods "exacerbates the problems of childhood obesity and poor nutrition." Any solution that does not include cable, they continue, "would be inappropriate and ineffective." Their comments were contained in a letter to House Telecommunications and Internet Subcommittee Chairman …

Riding on the success of "Ugly Betty," executive producer Salma Hayek has cut a wider deal with ABC Studios. Under terms of the two-year pact, Hayek and partner Jose Tamez will develop new projects for ABC. "I share with the industry an incredible respect for Salma's passion and business insight for developing quality storytelling that appeals to a broad audience," says ABC Studios president Mark Pedowitz said. He adds that "Ugly Betty" is the beginning of "what we hope is a long and successful partnership with Salma." The show is based on a Colombian telenovela "Betty La …

NBC will keep all three of "Law & Order" series going, with the flagship series on the schedule for fall -- along with "Law & Order: SVU." "Law & Order: Criminal Intent" heads over to USA Network for its seventh season. And after "CI" episodes air on the cable net, they will also run on NBC, a reverse of previous seasons. "I am very grateful that "Law & Order" is coming back for its 18th season on NBC," says creator Dick Wolf. "Creatively, the show is still firing on all cylinders, and I have no doubt that the show's …