Hearst is looking for a new editor for Redbook following Stacy Morrison's resignation as editor in chief. Morrison cited family illnesses in a memo to staff, according to Hearst. Her departure follows speculation that Hearst had been looking for a new editor at the 2.2 million-circ women's magazine. Like the rest of the original women's service books known as the Seven Sisters, Redbook has struggled to stand out in a crowded field and attract younger readers. The pub's single-copy sales dived 30% to 126,358 in the second half of the year; overall circulation was flat. Hearst just shuffled the …

News Corp is offering steep discounts to advertise in its Wall Street Journal and New York Post newspapers as its chairman Rupert Murdoch prepares an aggressive attack on the New York Times, people familiar with the plan said. The sharp discounts come ahead of the April 26 launch of the WSJ's New York edition, which is aimed directly at its rival. In presentations to potential advertisers seen by the FT, News Corp appears to have offered discounts of between 79% and 83% for full-page ads in the Journal and the Post, though News Corp. denied the high discounts. …

DVD rental company Netflix has reached deals with movie studios Twentieth Century Fox and Universal Studios that will allow it to rent DVDs and Blu-ray discs 28 days after new releases go on sale in stores. The deal with Twentieth Century Fox also involves a first-time streaming license for Fox TV shows, the two companies said in a joint statement. Under their deal, Netflix would get significantly more units and better in-stock levels from Universal after the four-week period and get access to more of the studio's movies for customers to stream. With the 28-day delay, Netflix will be …

Producer Mark Burnett and Video In My Backyard (Vimby) have formed a partnership to develop branded content in the digital space. They will work with media companies and advertisers to implement "cost-effective branded solutions" geared toward targeted demographic groups, such as mothers, millennials, the ecoconscious and health/wellness types. Burnett is the producer of reality shows like "Survivor" and "The Apprentice." He says the Vimby alliance has "created an unmatched production infrastructure that we will use to deliver local and national content tailored to specific demographic verticals."

If you had to choose between watching TV and surfing the Web, which would it be? For the first time, the Internet is the winner by a narrow margin: 49% said they would drop television, and 48% said they'd give up their Internet connection, according to Arbitron Inc. and Edison Media Research. The survey included 1,753 Americans aged 12 and older. The Internet led all media as the "most essential" of all media in the survey. The shift is most evident among younger viewers between the ages of 12 and 44, people who are watching 'House' and 'Glee' and …

Nike Inc aired a television commercial on Wednesday, Thursday featuring Tiger Woods, his first new TV spot since his sex scandal broke, prompting some sponsors to drop him. The black-and-white spot shows Woods looking directly into the camera while the voice of his late father Earl Woods is hear. Tiger doesn't speak, but it emds with an image of a Nike swoosh. Nike has been a strong backer of Woods, who earned $100 million annually from his endorsements pre-scandal. Other supporters have been videogame publisher Electronic Arts and trading card and memorabilia company Upper Deck. Some sponsors -- …

Microsoft is rolling out new content offerings and packages to TV advertisers looking to reach engaged users, according to Keith Lorizio, Microsoft's VP of U.S. digital ad sales. Microsoft is also expanding its original programming, with an added focus on interactivity. The second season of Endemol's "1 Vs. 100" just finished its run on Xbox Live. Microsoft worked with Nielsen to measure viewership for the series, an important step as the series relies on ads similar to those on network television for revenue. Sprint served as the sponsor. Lorizio also said the company is interested in a digital upfront. …

USA Today's site has started running thousands of pieces of original travel editorial from the Demand Media content farm, the latest traditional news publisher to incorporate editorial from an outside supplier. Demand Media is paying to generate the content and selling keyword advertising in the section; it will split revenue with USA Today. Readers can now find about 4,000 items from Demand Media freelancers on the new "Travel Tips" section of USA Today's site, including "Least Crowded Times to Go to Disney World," "How to Raft in the Arizona Grand Canyon." The decision is motivated by two factors: new …

Oprah Winfrey plans host an evening show on her new cable network. The aptly named "Oprah's Next Chapter," an hourlong show, will probably debut late next year. Winfrey's new show, which could air as many as two or three times a week, will take her out of the studio setting that has been her home for nearly 25 years and follow her around the globe. The larger task will be taking advertisers and viewers along to the new Oprah Winfrey Network, or OWN. She faces competition, like NBC's "The Biggest Loser," CBS's "Undercover Boss" or Fox's "American Idol." …

Since leaving the air on Jan. 22, O'Brien has yet to find the right programming slot for his show. Fox wants him for its 11 p.m. slot, but hasn't yet convinced its TV affiliates -- or even the stations owned by corporate parent News Corp. -- to carry it. "Getting Conan is a once-in-a-generation opportunity to get a well-known talent with a following," says Bill Carroll, director of programming for Katz Television Group, which advises TV stations on licensing shows. "But the timing couldn't be worse. O'Brien's most daunting problem is breaking into a late-night lineup that has …