Forbes today interviewed Gurbaksh Chahal, founder, chairman, and CEO of RadiumOne. In the interview, Chahal defined "programmatic advertising" as "the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding."

TechCrunch reported yesterday that Google announced the launch of Google Drive Realtime API, a tool that allows developers to bring the real-time features from Google Drive to their own apps.

Phil Rzepka, Vice President-Group Director on the General Motors business at Carat, is bullish on utilizing programmatic trading platforms as the basis for targeting consumers via "addressable" video advertising.

Tracking social media conversations in real-time is the easy part. Mining and making sense of that data, and then turning it into an actionable marketing strategy, well, that's the challenge. Utilizing a "test-and-learn" mode, McDonald's leveraged some real-time A/B testing that produced a new burger line: the bacon cheddar onion burger. (Burp!)

Real-time marketing took center stage during a "pop-up" panel moderated by Advertising Age's David Teicher, and featuring Mondelez Vice President of Global Media and Consumer Engagement Bonin Bough, Oreo Senior Associate Brand Manager Steve Doan, Expion Chief Innovation Officer Albert Chou, 360i VP of Emerging Media David Berkowitz and Vayner Media Co-Founder Gary Vaynerchuk.

According to Digiday, ESPN is rethinking the value of programmatic buying after creating their own private marketplace in late 2012. Digiday wrote, "ESPN's not the only prominent publisher rethinking opposition to programmatic ad buying. The Wall Street Journal, for instance, uses Rubicon to power a marketplace."

Komli Media, a real-time digital media tech platform based in Mumbai, has restructed its leadership teams, reports Techcircle. Gulshan Verma has been promoted to CRO, and Akshay Garg will now oversee global strategy and business for the company.

The "M" in "RTM Daily" can stand for many things, but it's mostly referred to as "media." Digiday has also dubbed "RTM" as "real-time media," and says that there is a need for it. It's not all about real-time marketing, writes Digiday, but about the medium on which the marketing occurs.

Martini Media, an online ad network with a focus on affluent audiences, continues to turn towards programmatic. Skip Brand, CEO of Martini Media, told AdExchanger, "Last year, 20% of our business was programmatic, and this year it will be 30%. By next year, 50% of our business will be automated."

ClickZ attempted to (re)define the term "programmatic premium," with one proposed definition being "systematic reserved." According to ClickZ, Doug Weaver said it should be called "process reform."