Facebook's FBX inventory is selling at such low rates that a handful of loose change can buy you thousands of its ad impressions," Advertising Age wrote, citing a recent report from Turn. Kurt Unkel, president of VivaKi, told Advertising Age, "The inventory is incredibly cheap, put it that way. There are instances where ad serving might cost more than the inventory you're finding on there. You're getting into under 10 cents if you really are trying."

"There are definitely people who are trying to talk us out of [automated buying]," Dave Martin, svp of media at digital agency Ignited, told Adweek on the topic of whether or not digital publishers are resisting the industry shift to programmatic trading.

Advertising Age this morning wrote that Facebook's decision to not invite Google onto its ad exchange, FBX, has "been a boon" for demand-side platforms (DSPs) such as Turn, MediaMath, AdRoll and DataXu. "Did we get new clients from Google because of this? Yeah, absolutely," Maureen Little, Turn's senior VP-business development, told Advertising Age. The article continued, reading: "Even if hell froze over and Facebook and Google struck a deal tomorrow, it might not hurt the indie DSPs, which have had more than a year to prove themselves outside Google's shadow."

Seeking Alpha has written that Millennial Media's stock is "circl[ing] the wagons." While the author had not been high on Millennial's stocks, they wrote, "The recent IPO of Rocket Fuel (which doubled on its first day of trading), altered my thinking on Millennial Media. With Millennial's recent acquisition of JumpTap, it now compete with Rocket Fuel in programmatic sales channels....There's a turf war brewing. Millennial Media is no longer a stand-alone advertising exchange."

Advertising Age on Friday posted an article written by Bill Wise, CEO of Mediaocean, saying that programmatic "upfronts" make "a lot" of sense for online ads - but that's just the short answer. The article continued: "Long answer? It depends on three questions: Is digital scarce? Can publishers clearly define the 'premium' inventory they're offering through these automated systems? And is programmatic ready to grow up?"

Daily Caller this week posted an article exploring the legality of Bitcoins, a virtual currency the article suggests could be being used in a Ponzi-scheme. "If something goes wrong, poof, there could be nothing there and no place for anyone to seek recourse for any illegal behavior that caused it. No one even knows the person who originally programmed the Bitcoin algorithm or if it is meant to be stable long term," the article says.

"For an industry that has existed for only a short time, there have been massive developments in what our technologies are capable of achieving. But for the industry to excel, we need to focus on engineering our technologies, and writing smart, data-driven algorithms and code," Frank Addante, founder of Rubicon, wrote on Wired.

Marketing Land this week posted an article walking readers through a day in the life of "Bailey" to give the consumer's view of a programmatic world. Bailey's fictional day starts with a run followed by a search for new shoes. She is then bombarded with ads for new shoes from every media device she encounters throughout the day. Eventually, New Balance wins her over with a series of perfectly targeted ads, and she buys a pair of their shoes.

Veerle De Lombaerde, global product direct of The Exchange Lab, believes trading desks and creative agencies will start working together more closely in the future, according to Media Week. She was speaking on a panel at the Guardian Changing Advertising Summit on Tuesday.

"The only people that will be replaced by technology are those that want to be replaced," Kirk McDonald, president of PubMatic, told AdNews. AdNews added, "Programmatic is new here and there is a talent shortage. Those that can reinvent themselves will find opportunity."