IMedia Connection on Tuesday posted an article offering four ways to avoid fraud in programmatic. "Regardless of what side of the fence you sit on, it is important to know how to defend against fraud when buying programmatically (or with RTB)," the article says. The first piece of advice is to "avoid exclusively blocking keywords and domains." The article also warns against ad blocking.

Bizcommunity.com today posted an article arguing that media buying is changing, and it started with real-time bidding (RTB). However, the article also says RTB is "only a subset of the broader picture," which they argue is the overarching method of programmatic media buying and selling. Read the full post here.

TechCrunch reported earlier this week, citing a source of theirs, that ad tech company "RadiumOne is completing the selection of which bankers will underwrite its IPO, which it plans to secretly file for soon."

Advertising Age today posted an article written by Mike Proulx, director of social media at Hill Holliday. The article calls real-time marketing "nothing but a predatory weed," likening it to purple loosestrife seeds which "[overwhelmed] and [suffocated] the delicately balanced ecosystem of marshes, clogging waterways, strangling native vegetation and displacing wildlife" in the early 1800s.

The Drum has reported that Google's David McMurtie, head of publishers, UK Partner Business Solutions, believes that publishers must "take control" of first-party data in programmatic trading in order to protect against buyers "dictating" value. McMurtie said this at the Association of Online Publishers (AOP) event in London on Thursday. He said to an audience of publishers: "The power and control is currently with the buyer -- they choose the audience and price -- they are dictating to you as publishers what the value of your content and inventory is. You need to fight that."

Fourth Source on Thursday posted an article exploring what Twitter's acquisition of MoPub means for agencies. Fourth Source wrote that the deal "means that digital marketers and agencies [will] have access to a vast mobile inventory with a high degree of targeting." The article reads: "What is evident, right now, is that agencies need to equip themselves with programmatic expertise."