Business Insider
Business Insider today posted an article directing readers to a BI Inteliigence report exploring the Facebook Exchange (FBX).
Campaign Asia
Display advertising technology company Criteo has opened a Singapore office, Campaign Asia has reported. Max Ueno, Criteo's managing director of Asia Pacific, told Campaign Asia that because many U.S.-based real-time bidding platforms are using data centers in the APAC region, "'it's crucial for Criteo to secure access to inventory supplies."
TechCrunch
TechCrunch has reported that online video ad exchange LiveRail is eyeing a "late 2014" IPO thanks in large part to its $100 million revenue run rate.
Advertising Age
Advertising Age today posted a commentary offering media agencies advice on how they can stay relevant in today's world filled with programmatic technologies. The article argues that, eventually, "the data and technology supporting media will require more, not less, agency support."
Forbes
Forbes today posted an article arguing that programmatic ad buying is not the "silver bullet" that has, or will, kill traditional media.
Economic Times
Prashant Mehta, CEO of Komli Media, a Mumbai-based digital media ad technology company, has stepped down, the Economic Times has reported. Amar Goel, the company's founder and chairman, will take over as CEO.
Search Engine Journal
Search Engine Journal today posted an article and video highlighting Rob Garner's thoughts on real-time marketing. Garner says brands need to be "present" to be real-time, and that present is not just about being active on social media. "It's about producing content in real-time," the article reads.
Adotas
Adotas today posted an article written by Tyler Moebius, CEO and founder of Adconion. In it, Moebius calls "real-time cross-channel attribution and allocation" the next big thing. By that, he means the ability to reallocate budget across media channels in real-time based on what data is telling the marketer.
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