iMedia Connection has posted an article arguing that brands are perpetuating myths about programmatic by "stay[ing] in their lane and maintain[ing] the status quo."

Citing an IAB report, Advertising Age today posted an article detailing three steps to build a programmatic sales team. Alanna Gombert, co-chair of the IAB Programmatic Publishers Task Force, added her own step: getting your direct sales team to start selling programmatic. You can find the post here.

Mashable has posted an article explaining how to optimize marketing in real-time, noting that "A/B and multivariate testing, real-time data and micro-segment discovery" are "mission-critical" for a real-time marketer.

Advertising technology company MediaMath is planning to expand its office in Cambridge, the Boston Business Journal has reported. Per the report, MediaMath's Cambridge office is engineering-focused. No specifics were given as to how the company plans to grow the office.

Video ad technology provider TubeMogul is eyeing a 2014 IPO, according to Bloomberg, which cited unnamed sources. Bloomberg reported the rumor the same day TubeMogul announced it has reached a milestone -- a $100 million milestone, to be exact. Brands and advertisers have now spent over $100 million on the company's platform this year.

Search Engine Land has posted an article listing 10 things SEM (search engine marketing) veterans can teach marketers that are just starting to use real-time bidding (RTB). Up first on the list is that "it's all about granularity," and the sixth piece of advice is that "sometimes it's worth paying more for quality."

Adweek notes that while Twitter "stepped up its ad game yesterday" with the launch of the Tailored Audiences program, it still "lags...in building a real-time-bidding ad exchange." Early partners of the Tailored Audiences program -- including AdRoll, Dstillery, DataXu and others -- say that "integrating data and buying ads are more cumbersome without an exchange," Adweek writes.

EConsultancy has posted a Q&A with Chris O'Hara, co-founder and CRO of Bionic Advertising Systems, on the topic of "programmatic direct." O'Hara explains why now is the time for programmatic direct and how it's different than real-time bidding (RTB).

The Drum has reported that Honda and entertainment brand eOne are among the first brands to be using VivaKi's new premium programmatic ad offering via Audience on Demand.

Street Fight Magazine today posted an article explaining what programatic ad-buying technologies means for the small business market.