Techcircle.in has reported that Reduce Data, a real-time ad analytics platform, has launched a white label version of its platform that will allow ad agencies to create their own platforms.

Business Insider reported that DataXu CEO Mike Baker has confirmed he will file for an IPO. "An IPO is a matter of time - and timing - he says," Business Insider wrote.

Search Engine Watch has posted an article calling paid search Big Data marketing's "next frontier."

Beet.TV has posted an interview with Brian Gleason, MD North America, in which Gleason gives additional insight into how much larger Xaxis becomes as a result of the recent merger with 24/7 Media. When the merger was first announced, the new Xaxis claimed it would manage 2 trillion global impressions, equating to $750 million per year. The 24/7 Media unit Xaxis absorbed had over 500 employees and 240 engineers.

Econsultancy has posted an article listing "10 questions to ask your prospective real-time bidding (RTB) agency," with agency meaning traditional advertising agency.

Adweek has reported that Apple is building a real-time bidding (RTB) exchange for the trading of in-app ads. "A source familiar with iAds said Apple has kept its real-time initiative under close wraps and is 'not casting a wide net,'" Adweek wrote.

Warc has reported that Capital One's combination of real-time marketing and offline sponsorships has led to "considerable success." Of note were Capital One's real-time marketing efforts that took place way back in March -- during the NCAA "March Madness" tournament. Capital One is an official partner of the NCAA..

Digital Market Asia has reported that early results of a Facebook Exchange (FBX) partnership with Optimal -- which enabled brands to purchase FBX inventory in sync with TV commercials -- are positive.

Portada Online has posted a Q&A with Mariano Tesler, CEO of MetaNetworks, on programmatic buying and real-time bidding (RTB) in the U.S. Hispanic and Latin America markets. He says it is a challenge to promote the technologies in the markets.

Beet.TV interviewed Jay VanDerzee, media platform sales head at Google, about what Google has been doing in the real-time bidding (RTB) space. VanDerzee says Google has been in the programmatic business for "quite some time" on both the buy- and sell-sides.