P&G Expands Venus Shaving Line

  • February 25, 2009
Procter & Gamble has introduced new versions of its Venus Embrace shaving system, which launched last year. The new products include Venus Embrace, Venus Spa Breeze and Venus Spa Breeze Disposables, Venus Disposables Tropical and SatinCare Lavender Kiss shave gel.

The company says enhancements include shave gel strips on the Venus Spa Breeze Disposables that create a light lather, obviating the requirement of a separate shave cream. The Venus Disposables Tropical comes in a multipack of bright yellow, pink and green shavers, with scented handles.

SatinCare Lavender Kiss is a scented lather.

The new products began appearing at food, drug and mass merchandise stores this month.--Karl Greenberg

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