New Site To Promote Adherence To Industry Standards

  • October 17, 2000
ABC Interactive (ABCi) today announced the launch of Audit-Central.com. The result of ABCi's collaborative effort with BPA and I/Pro, the site displays total activity-based audit reports from all three companies' clients choosing to publicize this data. Featuring information that is completely accessible on a single website - around the clock and at no cost to the user, www.Audit-Central.com enables online media buyers to make more informed, confident buying decisions by comparing quantitative data generated by total activity-based audits. It also allows websites to display their audited information in front of interested media buyers. Audit Central's audit report listings include top tier ABCi clients such as America Online, DoubleClick and Playboy. In addition, the site features online educational resources and industry data, as well as background information on ABCi, BPA and I/Pro.
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