• Adweek, Wednesday, March 4, 2009 9:32 AM

DDB Worldwide is bringing David Plouffe, Barack Obama's marketing strategist, to the Cannes Lions International Advertising Festival this year. Plouffe is scheduled to speak on the "Audacity of Successful Brands" on June 25.

President Obama credited Plouffe, a partner in the Washington, D.C., consulting firm AKPD Message and Media, as "the unsung hero of this campaign." Plouffe and David Axelrod, another partner at AKPD, first became associated with Obama while working on the president's 2004 run for the United States Senate.

DDB CEO Chuck Brymer is clearly proud of his association with the White House. He says that "Plouffe's blend of digital and traditional media was the key driver behind the successful brand story and record campaign fund-raising" of the Obama presidential bid.

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