ValueClick, one of the leading providers of pay-for-performance advertising solutions, today announced the acquisition of StraightUP!, a marketing analysis firm with patented technology for tracking
and reporting both immediate- and long-term marketing results across all media channels. The acquisition is the latest in a series of recent moves by ValueClick to further expand the tools available
to direct marketers and advertisers seeking to both maximize and quantify the return on their marketing investments. Officials said the StraightUP! products "significantly add to ValueClick's
portfolio of advanced technologies that provide performance-based accountability to advertisers."
