• October 16, 2000

AvailableMedia.com today unveiled the first major upgrade to its online gateway for media planners and suppliers. With a variety of new content sections, including employment resources and daily news, as well as instant alert systems when new content arrives, the site now claims to be an even more powerful tool for all businesses who plan and buy media. This enhanced site will be used as a prototype as AvailableMedia.com begins to attract attention to secure inventory from media suppliers in the United States.

Since its debut in April, the online service has attracted an inventory of more than $300 million in Canadian advertising, which has been accessed by over 350 companies who have registered with the site. AvailableMedia.com's client list of media planners and suppliers include: Warner Music of Canada, Sprint Canada, Commercial Media Sales, Leon's Furniture, Freecar.com, American Express Dreamscapes Magazine, AOL Canada, and specialty TV networks such as Pay Per View, Viewers Choice, Showcase and the History Channel.

Among the many new features added, the site boasts the industry's first electronic advertising media alert system. 'Ad Alert' will enable customers to receive instant e-mail notification of current advertising inventories most relevant to established campaign portfolios.