Surfers Plan To Vote

  • October 11, 2000
Eighty-eight percent of Web users 18 and older plan to vote in this year's elections, compared to 55.7% who reported voting in federal, state or local elections in 1999, according to Media Metrix. In addition, men represented 41.1% of all republicans online compared to 32.6% women. Men also constituted the majority of visitors to political-party, candidate and political-news sites. Also, according to Media Metrix, Americans age 50 and older represent the most politically-inclined group online, with 96.1% planning to vote this year, compared to 75.6 % last year. While candidate sites Georgewbush.com and Algore2000.com draw a nearly equal percentage of their traffic from persons with household incomes of less than $25,000 and more than $100,000, Algore2000.com draws a higher percentage of Web users with a household income between $25,000 and $59,999 (42.2% for Algore2000.com versus 34.9 % for Georgewbush.com). Meanwhile, Georgewbush.com draws a higher percentage of Web users with a household income between $60,000 and $99,999 (37.0% for Georgewbush.com compared to 29.4% for Algore2000.com). Low levels of cross-visitation between the two candidate sites suggest visitors to Georgewbush.com or Algore2000.com are strongly partisan in their surfing habits. While Georgewbush.com and Algore2000.com had 467,000 and 350,000 unique visitors in August 2000, respectively, only 60,000 different people visited both sites over the same monthly period.
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