• by October 11, 2000

MeasureCast, Inc., the first company to provide the streaming media industry with next-day audience size and demographic reports, today announced it has forged strategic partnerships with Katz Interactive Marketing and Interep Interactive, two leading media rep firms with streaming media sales forces.

The three companies have agreed to jointly develop programs that will increase awareness of the streaming media industry among advertising agencies, media buyers and advertisers.

"It is extremely important that leaders in the burgeoning streaming media industry work together to bring its attributes to the attention of traditional advertisers," said Randy Hill, founder and CEO of MeasureCast, Inc. "Our partnerships with Katz and Interep will be key to growing the streaming industry, and to expanding MeasureCast's third-party streaming audience measurement business."

"Our partnership with MeasureCast will prove to be of great value to Internet broadcasters, advertisers and advertising agencies," said Gerry Boehme, President, Katz Interactive Marketing. "As a result of our combined efforts, we may expect many more advertisers and ad agencies to embrace the streaming media industry."

Graham Keenan, managing partner of Interep Interactive, said, "Many advertisers have been sitting on the sidelines waiting to see how the streaming media industry develops. It is up to key players within the industry to unite in our efforts to educate advertisers about the current opportunities in streaming, and about the information available to help them make educated placements. This partnership with MeasureCast is a great start to our collective efforts to help grow the streaming marketplace."