• October 6, 2000

AOL websites, with a unique audience of 29,119,000 and each user spending an average of 0:13:24 hours, were the favorite for at-home users during the week of October 1, according to Nielsen//NetRatings.

It was followed by Yahoo! (26,181,00 0:27:28), MSN (20,195,000, 0:25:47), Microsoft (9,773,000, 0:05:37), Lycos Network (9,091,000, 0:08:28), Excite@Home (9,038,000, 0:14:24), Walt Disney Internet Group (7,762,000, 0:13:42), eBay (5,722,000, 0:51:14), Time Warner (5,274,000, 0:09:25), About the Human Internet (4,765,000, 0:07:23), NBC Internet (4,627,000, 0:07:37), AltaVista (4,486,000, 0:08:26), eUniverse Network (4,445,000, 0:09:09), Amazon (4,323,000, 0:08:00), LookSmart (3,824,000, 0:04:31), iWon.com Inc. (3,668,000, 0:26:38), AskJeeves (3,385,000, 0:06:41), EarthLink (3,071,000, 0:08:37), Gator.com (2,892,000, 0:06:19), The Go2Net Network (2,775,000), 0:05:41), CNET Networks (2,630,000, 0:05:57), American Greetings (2,578,000, 0:07:48), Napster Inc. (2,446,000, 0:06:08), Real Network (2,330,000, 0:05:18), and AT&T (2,322,000, 0:08:59). At-work users preferred Yahoo! (14,655,000, 0:40:36), AOL Websites (14,118,000, 0:16:15), MSN (11,779,000, 0:28:44), Microsoft (7,829, 0:07:43), Lycos Network (5,666,000, 0:13:42), Excite@Home (5,522,000, 0:16:57), Walt Disney Internet Group (5,459,000, 0:19:53), Time Warner (4,908,000), 0:14:54), eBay (3,765,000, 1:02:18), AltaVista (3,346,000, 0:10:03), Amazon (3,098,000, 0:11:25), iWon.com Inc. (3,091,000, 0:33:40), About the Human internet (2,846,000, 0:06:39), NBC Internet (2,394,000, 0:08:19), CNET Networks (2,097,000, 0:07:37), LookSmart (2,061,000, 0:03:28), AskJeeves (2,014,000, 0:04:37), eUniverse Network (1,957,000, 0:06:05), The Go2Net Network (1,949,000, 0:08:02), AT&T (1,81,000, 0:10:10), Google (1,866,000, 0:09:30), ZDNet(1,823,000, 0:08:55), Weather Channel (1,789,000, 0:05:39), Real Network (1,622,000, 0:05:31) and Macromedia (1,454,000, 0:12:51).

TOP TEN ADVERTISERS Once again TRUSTe has found itself first on the Nielsen//NetRatings list of top ten at-home advertisers with 556,229,000 impressions and 23.2% reach. It was followed by Microsoft (425,993,000, 34.8%), Network Solutions (164,386,000, 27.3%), eBay (151,155,000, 21.9%), Barnes and Noble (120,721,000, 34.2%), Yahoo! (98,615,000, 21.2%), J2 Global Communications (90,053,000, 11.5%), America Online (87,349,000, 24.7%), Next Card (86,585,000, 17.7%), and iWon (61,593, 5.0%). At-work users put TRUSTe in the number one spot as well with 387,059,000 impressions and 32.0% reach. It was followed by Microsoft (334,160,000, 40.8%), Network Solutions (119,185,000, 33.4%), Barnes and Noble (63,223,000, 7.3%), iWon (63,233,000, 7.3%), Datek (62,507,000, 10.1%), E*TRADE (62,133,000, 10.4%), Next Card (59,380,000, 21.6%), J2 Global Communications (57,843,000, 13.0%), and Capital One (56,001,000, 27.9%).