The at home active Internet universe was 65.1 million for the week ending October 1, according to Nielsen//NetRatings. Each user visited an average of six unique sites last week, spending 3:07:42
hours surfing and viewing 38 pages per session. The average click rate for top banners was 0.27%. The at-work active Internet universe, according to Nielsen//NetRatings, was 30.6 million. Each user
visited an average of 13 unique sites last week, spending 5:46:19 hours surfing and viewing 35 pages per session. The average click rate for top banners was 0.19%.
