NTN spokesman, Mark Degorter said that for the Super Bowl the company decided to run a series of questions about the commercials, where people were given a device that allowed them to rank the ad spots from 1 to 4 (4 being the highest), or "didn't see/remember."
According to the results, this year, Anheuser-Busch was the big winner, scoring the most popular spot with their "alien pooch" ad, closely followed by their "Cedric's blind date," and "pencil pushing geeks," spots. Degorter added that this is not an exact science, saying, "the visuals need to carry the ad, because they are being showed in distracting, and loud environments."
Anheuser-Busch also came in first in USA Today's ad poll.
- Adam Bernard