• Wall Street Journal, Monday, June 15, 2009 9:30 AM

MTV is betting that British TV host Alexa Chung, a 25-year-old former model, will help bring young viewers back to the tube. The network is positioning "It's On with Alexa Chung," a live on-air music show, as the heir to "Total Request Live," which ended last year.

To try to make Chung a star in the U.S., MTV plans to make her show a mash-up of television and Web content. The show, which will run weekdays at noon starting June 15, will draw some of its material from social-networking sites like Facebook and video-sharing sites like YouTube.

"It's On" is part of a larger trend of integrating more Web content into traditional TV networks, like MTV. But it's not always an easy transition. For example, it can be difficult to get legal clearance to air some music clips and images. Such issues have proven to be stumbling blocks for other Web-based shows.

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