• Adweek, Tuesday, June 16, 2009 9:30 AM

Consumer-goods giant Reckitt Benckiser has launched a global review of its media assignments. The U.K.-based conglomerate spends an estimated $1.3 billion annually in measured media worldwide. Its brands include Vanish, Clearasil, Woolite, French's Mustard and Lysol.

In the U.S., MPG is the incumbent agency. Other shops on the global roster include OMD and Zenith Optimedia. In the U.S., Reckitt spent about $500 million on ads in 2008, up 20% from 2007, per Nielsen. Through March of this year, the client spent about $130 million in domestic media.

With operations in 60 countries, Reckitt reported revenue of $10.8 billion in 2008, up 25% over the previous year. The company says it is "continuing to support our brands heavily throughout the downturn, underlining our belief that in such times targeted investment in advertising is key to future growth."

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