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Brink's Home Security Spending $120 Million To Rebrand

  • Ad Age, Wednesday, July 1, 2009 10:41 AM
Brink's is changing its name to Broadview Security, a moniker created by Landor & Associates following a corporate spin-off, at a time when "consumer paranoia brought on by the recession and a series of chilling ads" has arguably put awareness of the brand at an all-time high, Natalie Zmuda writes.

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