• Broadcasting & Cable, Tuesday, July 14, 2009 12:32 AM

HBO is the latest programmer to announce its participation in Comcast's "On Demand Online" trial. The test will allow 5,000 homes nationwide to stream cable programming online that they already receive as part of their cable TV subscriptions.

HBO will make content from both HBO and Cinemax available as part of the Comcast trial, which is based on Time Warner's "TV Everywhere" initiative. Initially a combined total of 750 hours a month of HBO and Cinemax programming will be provided to the Comcast trial. Featured shows will include series like "True Blood," "Entourage" and "The Sopranos," movies like "Transformers," classic films and HBO Family fare such as "Harold and the Purple Crayon."

A number of the programs will be offered in high-definition formats, and some new programs will be available online immediately after they air on TV.

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