• Folio, Tuesday, August 4, 2009 10:53 PM

Playboy Enterprises says its second-quarter 2009 revenues were $62.2 million, down 15.3% from $73.4 million over the same period in 2008. The company reported a net loss for the quarter of $8.7 million, up from a $3.2 million net loss in 2008.

On the digital side, revenues were down to $8.9 million from $11.6 million in last year's second quarter. This was the result of "lower paysite, e-commerce and advertising sales," says the company.

If things look bad now, new CEO Scott Flanders warns that the second half doesn't look much better, "with fewer near-term opportunities to grow revenues," he says. "As a result, we do not expect the media businesses to report top- or bottom-line improvement in the second half of 2009."??The company also says it expects a 47% decline in Playboy magazine ad pages in the 2009 third quarter, when the company will publish one fewer issue than last year.

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