Dentsu, Japan's largest advertising firm by revenue, is undeterred by its failed bid last month to buy Microsoft digital advertising agency Razorfish. The company is on the lookout for other
possible targets to extend its global reach. "If there is a chance, we are open to acquisitions not just in the U.S., but also in Europe and Asia," says CEO Tatsuyoshi Takashima.
Dentsu's bid for Razorfish agency came amid sliding advertising expenditure in traditional media in Japan. Revenue from newspapers, magazines, radio and television for the fiscal year ended March
declined 7.6%.
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