• Adweek, Monday, September 7, 2009 10:57 PM

"Fashion's Night Out," a global event spearheaded by Vogue editor-in-chief Anna Wintour kicks off New York Fashion Week this Thursday. Retailers in eight cities around the world, from Paris and Milan to New Delhi and Beijing, will stay open late to offer shopping jazzed up with celebrity and designer appearances, musical performances and special events.

More than 800 stores in New York, from Payless to Louis Vuitton, are participating in the event, which is being produced by the City of New York, American Vogue and the Council of Fashion Designers of America.

To help promote the event in New York, advertising is running on outdoor bus shelters and kiosks and in New York City's 6,500 taxis. A celebrity-studded video created by Laird + Partners has been playing in cab monitors, as well as on TV, online and spread virally through social networks such as Facebook and Twitter.

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