The deal improves 24/7 Media's industry leading email list management services, which now have the ability to reach more than 30 million motivated consumers in the United States and around the world, via highly targeted, permission-based opt-in email addresses.
24/7 Media's email list management services offer marketers an extensive array of demographic, psychographic and lifestyle targeting options proven to reach desired customers. With the addition of BlackPlanet.com and AsianAvenue.com, advertisers and marketers can easily target an affluent, culturally diverse audience of potential consumers.