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Yahoo Adjusts Advertising Attitude (CNET)

  • , Tuesday, July 10, 2001 12 AM
John Keck is a Yahoo convert. A year and a half ago he was one of many interactive-media directors who loathed working with Yahoo to buy and place ads. But a month ago he gave a speech called "From Hate to Love," describing a sponsorship deal that might have been impossible a year ago.

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