• by Erik Sass , Staff Writer @eriksass1, March 18, 2010

Robert Goldberg, senior vice-president of Zynga, said that 66% of players for online casual games are above 25, while Mihir Shah, chief revenue officer for Offerpal Media, said the single biggest growth segment for their casual online gaming unit is 35-44-year-old women. Everyone agreed that this demographic segment is a “very desirable audience.�