In other Apple acquisition news, it looks like the company has picked up a mobile â€œassistantâ€� app maker named Siri. According to Business Insider
, the deal â€œputs Apple in even closer competition
with Google, as we believe that mobile assistant apps are one of the many ways that search will look on mobile platforms â€¦ So, in a sense, Apple just got into the search
business.â€� According to Siri itself: â€œYou can ask Siri to find a romantic place for dinner, tell you whatâ€™s playing at a local jazz club or get
tickets to a movie for Saturday night.â€� Siriâ€™s founders include veterans of the telecom, mobile, artificial intelligence, and semantic technologies. Meanwhile,
its VP of Product, Gummi Hafsteinsson, used to work at Google. Siriâ€™s investors include Menlo Ventures, Morgenthaler Ventures, The Li Ka Shing Foundation, and SRI International.