Ever since Peter A. Chernin left the News Corporation as Rupert Murdoch's second in command, the media world has wondered what he would do next. Rather than joining another big media company, Chernin
is in the early stages of assembling his own enterprise, a company of considerable ambition that will meld original content, like feature films and television series, with cutting-edge technologies
that use the Web and other digital ways of delivering entertainment.20th Century Fox studio gave a green light to Chernin's first film, "Rise of the Apes." It is a prequel to "Planet of the Apes."
The executive's plans could test whether a large-scale business similar to Barry Diller and David Geffen's in the 1990s can be built today in the emerging media world, where Xboxes
and cellphones can be as important as multiplexes and coaxial cables. The Chernin Group's philosophy, for the most part, the idea is to use other people's money, on a project-by-project basis.
advertisement
advertisement
Read the whole story at The New York Times »
