• Search Engine Land, Thursday, June 3, 2010 12:12 PM

Google has started putting links to mobile apps and related information at the top of mobile search results. "For some time Google PC search has indexed links to iTunes enabling users to click through and directly review or download mobile apps," notes Search Engine Land. Now, clicking the associated link takes users directly to iTunes or the Android market on the device to download the app.

"As of today, if you go to Google.com on your iPhone or Android-powered device and search for an app, we'll show special links and content at the top of the search results," the search giant explains. "You can tap these links to go directly to the app's Android Market or iPhone App Store page ... You can also get a quick look at some of the app's basic details including the price, rating, and publisher." According to Search Engine Land: "It's a nice way to efficiently get to an app vs. opening the app store and searching for a particular app ... it's one less step."

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