24/7 Media, Inc. today announced the release of its OptiProfit Suite, a set of campaign optimization tools to complement its proprietary ad management system, 24/7
Connect. Company officials say the OptiProfit Suite offers a series of features designed to simplify the optimization of campaigns and bolster publishers' bottom lines. OptiProfit gives Web publishers
the ability to fine tune campaigns according to their own business rules so that the best performing ads are accorded the highest priority.
