• Chicago Tribune, Thursday, July 8, 2010 12:07 AM

The first sales figures on 3-D TVs and a new consumer survey indicate that the industry has a long way to go before the technology catches on in a big way, if it ever does.In the sets' first three months on the market, beginning in February, consumers nationwide spent about $55 million on 3-D-capable TVs and related equipment, according to an NPD Group. (The average price of the set is $2,500.)

Paul Gagnon, an analyst with market research and consulting firm DisplaySearch, calculated that based on the NPD figures, about 20,000 of the flat-panel sets were sold by those major retailers. That's tiny compared with the approximately 7 million TV sets overall that were shipped to retailers around that time frame, according to the Consumer Electronics Association trade group. Awareness of the technology is middling, but in 2014, Park Associates estimates 80% of TVs sold will be 3-D capable.

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