DoubleClick Gets Wheels

  • November 1, 2001
DoubleClick Inc. has announced that AutoTrader.com, the Internet automotive marketplace, has joined its Media Network to leverage DoubleClick's relationships with automotive manufacturers. Under the terms of the agreement, AutoTrader.com will join the DoubleClick Media Network and receive exclusive advertising and sponsorship sales representation, targeting automotive manufacturers and their ad agencies. DoubleClick will have the exclusive rights to sell advertising across AutoTrader.com's New Car Marketplace and anywhere on the site for automotive manufacturers. DoubleClick will also be able to sell innovative business development initiatives and partnerships to the automotive manufactures, including AutoTrader.com's certified or new vehicle programs, in order to expand vehicle listings on AutoTrader.com. In a separate deal, DoubleClick also announced that AutoTrader.com will license its AdServer Solution -- a suite of integrated tools for planning, serving, targeting, reporting and real-time optimization of marketing campaigns. -- Adam Bernard

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