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Celebrity Mags See Big Ad Rise

  • Folio:, Wednesday, July 14, 2010 11:25 PM
After a tumultuous 2009, during which a measly 18 consumer magazines grew their advertising pages in the face of the economic downturn, the first half of 2010 is shaping up. According to the Publishers Information Bureau's second quarter and first-half magazine advertising reports, a whopping 130 titles increased ad pages during the second quarter.

According to PIB, all but one in the category (Us Weekly) reported double-digit page gains. The biggest jump came from Bauer's Life & Style, which saw pages grow 40.4% to 242.51. Celebrity powerhouse People reported a 15.8% gain during the period (to 1,768.68 pages) while sister Time Inc. titles Entertainment Weekly boosted pages 22% (to 502.53 pages).

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