Atlanta-based direct marketing and promotions company
Sports & Entertainment Direct has been selected by Bayer Corporation to help introduce Alka-Seltzer Morning
Relief, the new effervescent product for morning headache and fatigue associated with a hangover. S&E Direct will hand distribute 1.5 million samples of Morning Relief at approximately 30
sporting/leisure events from October 2001 to May 2002. The solo sampling distribution program will target males between the ages of 25-49 who are in tailgating or RV environment, particularly at auto
racing and professional football events.
-- Adam Bernard
