Responsys Crosses Digital River

  • November 20, 2001
Digital River, Inc., a global e-commerce outsource provider, and Responsys, Inc., interactive marketing company, have announced an alliance that combines Digital River's e-marketing experience and e-commerce system with email platform to offer Digital River's clients deeper analysis into increasingly sophisticated email campaigns. As a result of the agreement, Digital River is adding a Responsys-powered email tool to its e-marketing suite to help its clients capture real-time response information and customer profiles for e-mail campaigns. -- Adam Bernard
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