As dieters, celebrity-watchers and aficionados of politics digest the news that Slim-Fast has dumped Whoopi Goldberg from its advertising for having crudely mocked President Bush at a political rally,
marketers are left to ponder once again the risks of celebrity endorsements. There has been a rich run of endorser imbroglios, not all of which ended when the sponsor pulled the plug.
Read the whole story at The New York Times, July 16, 2004
»
