• Radio and Television Business Report, Wednesday, February 9, 2011 3:45 PM

After a weak 2009, national spot radio advertising came back with a 17.7% increase, with bouncebacks in the auto, telecom, retail, consumer products, and entertainment categories, along with the active political season in the run-up to November's elections.

So far in quarter 1 of 2010, automotive has been tracking an impressive rise of 73.4% from last year. "Entertainment, retail and telecomm are off to a slower start, partly because of later placement and shifting dollars from national to local," according to the Radio and Television Business Report.

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